The Poster Journal

The Modern TV: et leur joie durera

World Television Day on November 21st,  commemorates the date that the first World Television Forum was held in 1996.  Leading figures in the media met to discuss how television could be significant in informing and broadcasting major changes in the world as they happen.  The images here depict the Televisions earliest incarnation as a technological triumph,  marketed to households in the western world.  The modern television has come a long way since the 1960's, now more accessible and considered a standard gateway for disseminating information to the masses. Over the past 50 years it has become a powerful tool for shaping and reflecting a cultures aspirations and conditions. leur joie durera

The slogan on the Philips poster below translates to "their lasting joy". There is a little humor and much irony in this statement as the television of the 1960's is almost unrecognizable today.  More importantly, entertainment has changed. TV as a passive form of entertainment is no longer the primary viewing condition or even the most desirable way to encounter information. The internet has exponentially sped up the rate at which information can be gleaned but perhaps more interesting or of lasting consequence is that it has transformed public broadcasting into a more interactive and inclusive experience.