Your Best Friend Mather Poster ✓

44 x 36 in (112 x 91 cm)
ID #LBT-L-05

"Your best friend. Five minutes saved every hour gives you 25 more days a year in which to win! Is your time working?"

This poster uses the personification of time to motivate workers so they would become more efficient. 

The 1920’s brought in great wealth for America, propaganda posters from World War I and the start of “welfare capitalism.” It was the perfect environment for Mather and Company work ethic posters to gain popularity. Employers who wished to improve the efficiency of their office, and divert worker attention away from unions, could purchase a subscription of these posters. They made use of catchy slogans, puns, and metaphors, as well as the Art Deco-style designs of well-known American artists. Though the Mather campaigns ended in 1930 due to the 1929 stock market crash, a truly American ideal had been preserved in nearly 350 different posters -- that of the importance of capitalism, individualism, and efficacy.

Artist: Willard Frederic Elmes


1929 500-1000 blue ethic Mather and Company medium orange Original 1929 size-44x36 United States US US work work incentive Your Best Friend