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A vintage Swiss railway poster advertising the Swiss Half Fare Card, featuring a man in a train car reading a newspaper. The text "Halbe Taxe - ganze Fahrt" (Half Fare - Full Journey) promotes the card's benefit of 50% off train travel.

SBB

Switzerland, 1960

50 x 35 in (127 x 89 cm)

ID #ST-48-K

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"SBB"

English translation: "5SBB / Half fare - full journey / The half-fare subscription is now also available for 1 month"

encouraging people to purchase the Halbtaxabonnement (Half-fare subscription) which allows travelers to travel on SBB buses and trains for half the regular fare price.

Artist: Donald Brun

Printers: Hug & Söhne Zurich

Condition: Excellent; please note the crease at the top left.

Material: Paper

All sizes are approximate.

500-1000 advertisement man pink paper promotion railway size-50x35 swiss swiss poster tourism train travel vintage

More from $500 to $1,000