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The poster highlights the benefits of using VEL, stating that it allows dishes to be washed in half the time "without scrubbing or drying them" ("senza strofinarli né asciugarli").

VEL detergent

Italy, c. 1980s

27 x 34 in (69 x 86 cm)

ID #LBACROSS39x55-M

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"Piatti lavati in metà tempo col VEL senza strofinarli né asciugarli! VEL MARCA DEPOSITATA DETERGENTE NEUTRO IMMEDIATA ABBONDANTE SCHIUMA IN QUALSIASI ACQUA"

Translation: Wash dishes in half the time with VEL without scrubbing or drying! VEL REGISTERED BRAND NEUTRAL DETERGENT INSTANT LARGE FOAM IN ANY WATER

Italian advertising poster for VEL detergent, a product of Colgate-Palmolive.

Printer: AA Sales Inc

Condition: Excellent

Material: linen backed

All sizes are approximate.

250-500 chore clothing cup detergent glass italy mug poster size-27x34 vintage poster wash

More from $250 to $500