Produits Lavocat PosterFrance, 1950
22 x 35 in (56 x 89 cm)
"Force, Energie par les Produits Lavocat, aliments irradies" Strength, Energy by Lavocat Products, irradiated foods.
This movement-filled food advertisement is a historical artifact. It boasts about their "irradiated" food, or food that has been exposed to radiation. This was a new invention in the 1950s and was thought to have huge health benefits over non-irradiated food. Even today, it has been shown that the radiation allows the absence of microbes and harmful bacteria, which can prevent viruses and illness.
Printer: Fort. Lyon
Artist: H. Prost
Please note this is linen-backed on canvas.