English Translation: "Love in a Celica / Specialty car Celica"

Part of a major 1970s marketing campaign, the Celica was positioned as an aspirational "specialty car" for a youthful and stylish generation, not just a reliable vehicle. As Japan's first "specialty car," it prioritized sporty styling and customizable options over utilitarian features, designed to compete with the American "pony car" market, such as the Ford Mustang.

Photo by H. Fuji

Condition: Good - fold mark near the wording Celica and at the upper border

Material: Paper

Please note that all sizes are approximate.