Vintage French poster advertising the economical and eco-friendly energy-sources by Frigidaire. Illustrated on the poster is an elegant and sultry lady with a newspaper, her middle finger ever so noticeably raised—an intentional choice on the artist's part? 

"Le veritable Frigidaire est equipe avec groupe rotatif hermetique Ecowatt consommation quotidienne: a peine la moitie du prix de votre journal." (The Veritable Frigidaire is equipped with rotating hermetic band Ecowatt, daily consumption: barely half the price of your newspaper.)

Printer: P.E.M.A, Paris

Year: c. 1955

Condition: Good, some minor yellowing along the borders 

Linen-backed on canvas