Promoting an exhibition of "Lubalin's Typography for the Saturday Evening Post" in Hilversum, North Holland. Herb Lubalin was an American advertising designer who helped coin the term "graphic expressionism," referring to "the use of typography or lettering as a creative means of expressing an idea, to elicit an emotional response from the viewer... and not just a mechanism for assembling letters on a page."

Artist: Pieter Brattinga

Printer: Kantine Steendrukkerij de Jong & Co

This print comes from a series of exhibitions at the de Jong & Co gallery. Jong & Co was a mid-century modern Dutch graphic design and printing company, known for their minimalist, yet vibrant, prints. During the 1950s and 1960s, De Jong & Co. experimented with printing techniques that made their lithographic printing internationally famous.

Condition: Good, minor damages along the bottom