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While many prominent artists and designers contributed to Shiseido's advertising over the years, including figures like Serge Lutens and Ikko Tanaka (known for later works), the specific art director largely responsible for transforming Shiseido's advertising campaigns from the mid-1950s through the 1980s, which included the era of your 1973 poster, was Makoto Nakamura

Let's cherish beautiful things

Japan, 1973

41 x 29 in (104 x 74 cm)

ID #FRENCHTRAVEL-Pk2-M

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The Japanese text at the bottom, "ことしも美しいことを大せつにしましょう" translates to "Let's cherish beautiful things this year too," suggesting a theme of enduring beauty.

Artist: Makoto Nakamura

Condition: Excellent - slight crinkling around the edges

Material: paper

Please note that all sizes are approximate.

250-500 cosmetics japan makeup makoto nakamura poster shiseido size-41x29 vintage poster

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