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Raleigh Cigarettes paper sign advertising 'Playing Cards Free' with every pack for 15¢. The design features a cigarette pack with Sir Walter Raleigh's portrait and a fan of blue initialled playing cards

Save the Coupon with Raleigh Cigarettes

U.S.A., C.1940's

20 x 14 in (51 x 36 cm)

ID #FF15E-PK10-T-01

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"Playing cards free / Save the coupon with Raleigh cigarettes now 15 ¢ / Redeemable in high grade initialled playing cards"

A popular marketing gimmick used by the Brown & Williamson Tobacco Corporation to encourage brand loyalty during and after the Great Depression. Raleigh was the first major cigarette brand to introduce a continuous coupon program in 1932. This "coupon treatment" was highly successful, causing sales to increase nearly every year.

Condition: Fair- misiing pieces at the bottom and tears along the borders

Material: Paper

Please note that all sizes are approximate.

50-100 cigar cigarettes playing cards poster retro size-20x14 small smoking tobacco vintage poster

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