Full title: Le Nouveau 104. / C'est plus qu'un cyclomoteur / C'est un Peugeot

Translation: The New 104. / It's more than a moped / It's a Peugeot

Condition: Good. Please note color is missing on fold lines.

Year: c.1960

Description: Peugeot 104 was a popular model produced by the French automotive manufacturer Peugeot from 1972 to 1988. This poster emphasizes that the Peugeot 104 is more than just a regular moped or small vehicle. It suggests that owning a Peugeot 104 is an experience that goes beyond mere transportation, indicating that it embodies the values and qualities associated with the Peugeot brand.

This poster was most likely aimed to convey the distinctive features, performance, and style of the Peugeot 104, enticing potential customers to consider it as a desirable and unique mode of transportation.

This poster is linen-backed on acid-free paper and canvas.