The campaign was developed by the legendary advertising agency Wieden + Kennedy Portland. It was designed to target "Generation O" (the Millennial generation coming of age during the 2008 recession) by tapping into themes of resilience, raw optimism, and a hard-working American spirit. Instead of sleek, clean fashion photography, the ads deliberately featured gritty, unpolished, and intensely raw imagery

Printer: Wieden + Kennedy agency

Condition: Good; fold lines, tears at the top border, and a hole at the bottom right corner

Material: Paper

Please note that all sizes are approximate.