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This specific poster features what is often identified as an "Italian grandmother" enjoying Levy's rye bread. It was part of a groundbreaking advertising campaign designed to broaden the appeal of Levy's rye bread beyond its traditional Jewish consumer base in New York City

Levy's Rye

USA, 1960

40 x 24 in (100 x 61 cm)

ID #LBFOODTABLE-M

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"You Don't Have to Be Jewish to Love Levy's"

The campaign was conceived by Judy Protas and others at the Doyle Dane Bernbach (DDB) advertising agency in the 1960s.

Artist: Howard Zieff

Condition: Excellent

Material: linen backed

All sizes are approximate.

250-500 bread food and drink howard zieff levys poster rye size-39-5x24 vintage poster

More from $250 to $500