What Becomes a Legend Most? Lillian Hellman Blackglama Poster

U.S.A., c. 1970
28 x 22 in (71 x 56 cm)
ID #FF10B-Blackglama-L-08

Original poster of writer Lillian Hellman for Blackglama mink coats. She looks wearily at the screen holding a lit cigarette, the picture of power.

Blackglama is a brand of dark mink coats known for their famous tagline and chic advertisements. The brand name comes from GLMA (Great Lakes Mink Association), the Midwestern ranchers producing these luxurious coats. GLMA hired a NYC ad agency to promote their product, coming up with the famous tagline "What becomes a legend most?" Capitalizing on celebrity culture and an aura of glamour, these portraits of well-known "legends" propelled the mink coats to international fame. The advertisements are simple in design—they mimic old Hollywood glamour shots, using dramatic lighting and a deep contrast between the star and their dark mink coat, making both truly stand out. This Blackglama series is some of the best advertising seen, the campaign lasting over two decades.

Artist: Bill King

Year: c. 1970

Condition: Excellent

Please note this poster can be linen-backed on canvas for an additional cost. Please contact postermuseum@gmail.com for more information.

100-250 advertisement black and white blackglama celebrity fashion feminist original photography playwright portrait poster size-28x22 vintage woman writer

More from $100 to $250


Emil Nolde Kunsthalle Köln Poster
Emil Nolde Kunsthalle Köln Poster
Germany, c. 1973
33 x 24 in 84 x 61 (cm)
$200
Pril Poster
Pril Poster
Switzerland, c. 1950s
33 x 24 in 84 x 61 (cm)
$200
Hungarian Film Poster
Hungarian Film Poster
Hungary, c. 1955
33 x 23 in 84 x 58 (cm)
$225
Indien Poster
Indien Poster
Germany, c. 1963
33 x 23 in 84 x 58 (cm)
$225
Friedemann Bach Poster
Friedemann Bach Poster
Germany, c. 1940s
33 x 23 in 84 x 58 (cm)
$200
Luciano Baldessari Poster
Luciano Baldessari Poster
Germany, c. 1980s
33 x 23 in 84 x 58 (cm)
$200